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Me & the Family in York + [A Revisited] Travelodge Logo
◥ Me, Wife & Kids next to York Castle.
I have just returned from a couple of days camping a few miles away from the ancient City of York (England). I went with my family and some other family members. We had plenty of sunshine and it turned out to be a great short break away.
◥ York City Wall.
As can be seen, I yet again have my daughter strapped to my back! Check out my earlier photo from London regarding this. Note the red circle in the background…
◥ York Travelodge
A while ago, I wrote an article named 3 Great Logos I saw on the Motorway—and one of the logos I wrote about was the Travelodge logo. In the comments section, fellow blogger and designer David Airey made the following comment:
Had to make a comment about the Travel Lodge logo. I don’t feel the graduations are doing it any favours, and would like to see how it works as flat art (e.g. for use on uniforms).
Well, after noticing this white-coloured Travelodge logo after walking around part of the ancient York Wall, I couldn’t help noticing how thin the lines were which are contained in the icon. It does look rather classy, however, I feel a little more weight would have done the logo justice—and maybe the logo would have looked better than the gradient version afterall?
What a Mix
Yeah, this is quite a mixed-up blog post. As designers, even when we are away relaxing, the designer-brain never turns off. What do you notice design-wise when you’re away supposedly taking a break?
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8 Comments
[...] This post was mentioned on Twitter by Andrew Kelsall †, Carlos Estrada. Carlos Estrada said: Me & the Family in York + [A Revisited] Travelodge Logo: ◥ Me, Wife & Kids next to York Castle. I have ju… http://bit.ly/a8zceE [...]
Hello, longtime lurker here coming out of the woodwork to post.
What do I notice? The kerning. Oh, the kerning (or lack thereof). My friends laugh because I’m constantly critiquing the menus and placemats at the restaurants we visit. I notice when they’ve updated the look. I see the spelling errors and the kerning nightmares. It’s like I can’t get away from design no matter how hard I try.
I agree with you on the logo—bolder lines in the icon—from a distance it’s just a white square.
15 Aug 2010 08:08 pm Jeanne B.
What is this “taking a break” you speak of?
16 Aug 2010 07:08 am Andrew Keir
You had a break?
I need it get me one of those
16 Aug 2010 08:08 am Gareth Coxon
Spot on. The lines are too thin alongside the name (and the type also seems to “float” above the symbol — poor installation work).
16 Aug 2010 12:08 pm David Airey
@Jeanne → Hi there! Regarding the kerning, which pairs of letters are not tracked correctly? I think the overall tracking is okay, but maybe you are refering to the kerning of the “r” and “a”? But yes, from a distance a white rounded square is all that would be seen as you stated.
@Andrew → Taking a break = Holiday / Vacation
@Gareth → So do we all; I’m off again to the coast in a couple of weeks—hope the weather keeps up.
@David → Yeah, the type is set wrong in relation to the icon, although I never really looked at that part until you mentioned it.
Thanks all for your comments…
16 Aug 2010 01:08 pm Andrew Kelsall
“Taking a break = Holiday / Vacation”
Oh I see. No, I do this other thing.
How it goes is, I put all my money into my mortgage and then I don’t go anywhere… awww
17 Aug 2010 03:08 am Andrew Keir
@Andrew → Ah Mortgages. Don’t you just love them? Mine just went up by about 75% recently!
23 Aug 2010 07:08 pm Andrew Kelsall
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