Recently, I traveled down south for a BBQ celebrating my Aunties 50th Birthday. For once this Summer, it was actually quite sunny and didn’t rain here in England!
Here’s me (er, the one sat down, pointed out)…
…and here’s my beer (in a Guinness Glass, yeah)…
Now that’s out of the way, I’ll talk about some logo design…
Logos on the Motorway
Whilst traveling on the M1 Motorway (highway) down the Chester, I was being overwhelmed with the amount of logo designs printed on billboards, cars, lorries and buildings on the side of the road. It was then I remembered a few blog posts I read, where designers listed all kinds of that they viewed varied logo designs in a day.
With this in mind, I singled out three logo designs I saw when traveling, each pertaining to a differnet reason why it is a great logo design, so here goes…
When you’re cruising down any motorway in the UK, you’ll see plenty of these Travelodge Hotels tucked away amongst the Wimpy’s and McDonalds that feed our motorists with their daily dose of burgers. When road-rage is setting in because someone just cut-in on you — or all you want to do is sleep, this logo is perfectly targeted at you, the driver.
This design cleverly shows calming blues with abstract ‘hills’ imagery depicting someone asleep with a pillow, but set against a red background. I’m sure that red was used to convey a subliminal message along the lines of ‘flee the brake-lights’, or similar notion.
This logo design is nothing spectacular in itself, it’s more the whole concept behind it that makes it special. I clocked eyes on a white van with the GreenCycle Logo printed onto one of the doors. At first, it confused me a little, as I saw the word ‘Gen’ in the lighter green. Although just after I read the logo this way, I realised that it was actually the word ‘ReCycle’ spelt out in the darker green.
Because of this, I knew exactly what the company did. So, although this logo won’t win prizes, it still impressed me. Yeah, it also confused me a little — but it stuck in my mind. Isn’t this what logo design is all about?
Now, quite the polar-opposite when it comes to instant recognition, this logo design for DPD gave me all the information about the companies services in a split second.
In the bat of an eye-lid — and even though I’d never seen this design before, I knew two facts about this company straight away.
1. It was a delivery service
2. It was a national delivery service, as the red arrows point in all directions. (This was reinforced by the fact that the vehicle was large and traveling on a main motorway).
For a logo to deliver (mind the pun) this information to the viewers eye in an instant is a credit to the company. The logo isn’t outstanding (it’s unbalanced for a start), but it communicates the viewer — the basis of Graphic Design. What do you think of these designs? I’d like to hear your opinion…
Further Reading from other Blogs:
A Binary life: A day in brands
Designers Who Blog: Branding before Breakfast
PhilsBlogging: Where we encounter brands
Aaron Russell: 13 Logos without moving a Muscle
Afs Blog: 12 logos in 12 Minutes
Mike Vogel: Brand Timeline Portrait
The Happy Corp: What Time is your Brand
Rafie: 10 Logos as you open my door
Dehog: My day in brands and logos
The Marketing Student: Day in a life of Gen Y
LogoDesignLove: 33 logos in 33 Minutes
Brand Awareness: 14 Logos in 14 Minutes
Vivian: Brainwashed in 8 minutes