I thought it was about time I visited the Capital. I live 280 miles away, but I had previously only travelled through the great City. Ironically though, I had visited Washington DC and New York on several occasions, but never the City on my door-step. I had a great time―and managed to see the last UK show of Buddy, the Buddy Holly story―which was fantastic.
Here’s a self-taken photo of me on the London Eye. I have about 20 layers of clothes on, but it was February and very cold, but quite sunny too!
Okay―enough news of my exploits, here are three great logo designs I saw whilst walking through the streets of London. Before my visit, I had never set eyes on any of the logos below, so my descriptions are my very first impressions:
I saw this on a shop sign whilst strolling along near London Bridge. I don’t think that it’s a great logo because of its form or colour, but I liked it because I knew what the shop sold even before I looked through the window. If I wanted a new pair of hiking boots to aid my 18-hour trawl around the sights of London, this would be a great place to start looking. Logos are all about communication―and the ‘Blacks’ design did its job well.
Eat. The Real Food Company
I first saw this logo from afar―and needless to say, I knew exactly what to expect when I reached one of their eateries. Great, contemporary, simple design and in-your-face brilliant. What’s so great about the ‘Eat.’ name, is the whole branding structure that is maintained on all the packaging for their various soups and sandwiches.
I saw this logo on a shop sign and I admired it because of the treatment of the typography used―especially the ‘x’. Admitantly, I didn’t know what the shop sold, although I suspected it was a clothing store…and it was. But all-credit to the designer of the Geox logotype, as it looked great―and gained my attention.
I featured the following list of related articles in my Three Great Logos I saw on the Motorway post, but they are still relevant to this latest article, so here they are again―and worth a read…
A Binary life: A day in brands
Designers Who Blog: Branding before Breakfast
PhilsBlogging: Where we encounter brands
Aaron Russell: 13 Logos without moving a Muscle
Mike Vogel: Brand Timeline Portrait
The Happy Corp: What Time is your Brand
Rafie: 10 Logos as you open my door
Dehog: My day in brands and logos
The Marketing Student: Day in a life of Gen Y
LogoDesignLove: 33 logos in 33 Minutes
Brand Awareness: 14 Logos in 14 Minutes
Vivian: Brainwashed in 8 minutes