Process: Poster and Leaflet Designs for St. Peter’s Church
Lifesaver was a Christian-based event that was held at St. Peter’s Church in Cauldwell, UK. What was Lifesaver? Their printed copy text explained:
It is a week of events from 28 March to 3 April organised by St Peter’s Church. Most events will have a short talk about why Jesus came. We hope to see you there!
Elwyn of St Peter’s required a leaflet (pamphlet) and poster campaign that would carry their message over the course of 3 weeks. After excepting my quotation, I was hired to design a logo and leaflet design first to kick off the campaign. The logo is included in the above image.
I designed a roll-fold A4 full colour glossy leaflet. See a handful of the 2500 final printed versions below:
The next 2 images show the entire double-sided roll-fold design when unfolded. Outer image on right:
Here is a closeup of the printed logo, which I designed in Adobe Illustrator in vector format:
I used two popular and proven fonts within the design, Trajan Pro and Myriad Pro (in varied weights):
I also designed a custom map for the leaflet, which appeared on the very back page when folded:
The large-format posters were to be a series which revealed what the event was in 3 stages. It turned out that the A0 posters were required in landscape orientation, as they were to be placed in a pre-fitted board outside the Church.
I sketched a couple of “reveal” ideas in my Moleskine sketchbook. This was the concept I expanded upon and used:
This was a similar concept:
I experimented with the graphic styling of the design, too:
I decided to use vector shapes combined with stark imagery of rough seas:
Ao Large-format Landscape Poster Designs
Here are the final Ao poster designs in order :
A3 and A4 Poster Design
The smaller A3 and A4 poster designs (that were displayed internally) showed just the final version of the design, but in portrait orientation:
Much Creative Fun, but for Real Purpose
I must say, this project was wonderful to work on. I had pretty much free reign to get my creative juices flowing. I produced something original and unique—and I feel like the whole campaign will have had a great impact on the community.
As a Christian, the project was more to me than just part of earning a living. I desired to create something was instrumental in spreading the Christian message to the people of Cauldwell.
Here’s a thank you to Elwyn for great feedback, too.
Hello Andrew. I love the designs! I am curious though – in your sketches, why do you spell Jesus as Jeses?
Carmia → You know what? I don’t know. I know how to spell Jesus, but for some reason I’ve misspelt the name on my sketches – although they are just that – sketches.
Fortunately, I spelt the Name of Jesus correct on the leaflet 😉
You have an eagle eye!
An eagle-eye indeed, Carmia.
Andrew, I never tire of seeing sketches in designers’ processes. Nicely done.
David → Thanks. I also love to see others’ sketchnotes, and one of my favourite sites for this is http://sketchnotearmy.com
I just found your portfolio and already I am in awe! I wanna be a Christian designer one day too but I’m not very good (well I think God got the Christian part sorted). (Any advice? haha) anyway you’re really talented and the designs are amazing! p.s. u spelt ‘coming’ wrongly too on the sketch!
Denise → Ahhhh, you know what? I was tired the day I sketched those..er, yeah, right. I’m out of excuses 😉
Pity there’s no inbuilt spell-check on paper!
My only advise to to just prey about it. I believe God gave us all gifts; just ask Him to open doors for you in the name of Jesus! I’ll pray for you 🙂
Oh, if you think you’re not that good, look at me, can’t even spell. Practice, read blogs and give it time, too…
Great to see your sketches Andrew!
I’ve been a graphic designer for 20 years and have love doing design work for my church. Check out a recent project we just did which I art directed – we got an American company to do the coding http://www.getbaptised.com
I’d love to connect with you offline to if you are up for an interview on my blog if you are interested http://www.graphicdesignboss.com
Steve → The GetBaptised site is really good. It’s great to see other Christian designers using their skills for Jesus and the Gospel.
I’m not up for an interview right now, but ask me in 2012 if you want; thanks for the offer. Keep up the good work.