Home | About | Portfolio | Q+A | Testimonials | Contact | Hire Me | Logo Quote | CD Quote | Web Quote
New Keep Britain Tidy Logo Rebrand
If like myself, you live in Britain (or have visited), you may have seen the iconic “Keep Britain Tidy Logo” on food packaging and sweet (candy) wrappers. Well, after 38 years, it has been rebranded to a new leaner, modern and greener version of its former self.
I for one like it. Although the pointed feet and arms of the 1972 version have become somewhat iconic, the change is welcome.
I’ve always loved this great “Keep it Tidy advert” (above), too.
For more information, visit the Keep Britain Tidy website article on the rebrand.
What do you think? Do you have a similar logo in your country?
Image sources/copyright here
Why not take a look at one of these Articles...
About the Author
- ☰ Follow on Google+
❤ View My Designer Notebook
Partners:
Create beautiful business cards online. Host Gator Review Further Information
Site content © Andrew Kelsall unless otherwise stated. Site maintained by Andrew Kelsall, author of this site, Pure Christian Graphic Design and Design Soak Magazine. Hosted by (mt).
10 Comments
New Keep Britain Tidy Logo Rebrand…
If like myself, you live or have visited Britain, you may have seen the iconic “Keep Britain Tidy Logo” on food packaging and sweet (candy) wrappers….
New Keep Britain Tidy Logo Rebrand…
If like myself, you live or have visited Britain, you may have seen the iconic “Keep Britain Tidy Logo” on food packaging and sweet (candy) wrappers….
New Keep Britain Tidy Logo Rebrand…
If like myself, you live or have visited Britain, you may have seen the iconic “Keep Britain Tidy Logo” on food packaging and sweet (candy) wrappers….
[...] Direct Link [...]
‘love’ has become the most disgustingly overused and devalued sentiment for the truly desperate creative.
20 Dec 2010 09:12 pm Miles newlyn
Miles → Thanks for your insight; care to elaborate?
21 Dec 2010 07:12 pm Andrew Kelsall
I hadn’t noticed the re-design Andrew, thanks for pointing it out.
I’d agree that it’s a successful update and also like the addition of the ‘Love where you live’ strapline as well.
Designers have to tread carefully around established iconic designs such as this and I think here they’ve done a good job of updating without destroying or damaging.
21 Dec 2010 09:12 pm Gareth Coxon
Gareth → I don’t think this is case of a logo that “could do with an update”; rather, it really needed it. Like you said, the designer has done a great job and the strapline fits-in with the green credentials aspect.
Thanks for commenting…
21 Dec 2010 09:12 pm Andrew Kelsall
“rather, it really needed it.”
Agreed. The first one doesn’t look like a logo to me. It looks like a hastily put together symbol which says “here is a rubbish bin”.
26 Dec 2010 09:12 pm Andrew Keir
Andrew → It worked well in its day, but yeah, it looks really outdated now, especially compared to the updated version…
30 Dec 2010 03:12 pm Andrew Kelsall
Leave a Comment