Comments on: Logo Design for J Smith Marine Consultancy Ltd

By: Andrew Kelsall

Andrew Kelsall — Thu, 14 May 2009 18:26:12 +0000

@Amanda

I see what you mean there. Once, I downloaded a new logo design from a well-known designer (no names here, there’s no reason to), only to find that when I zoomed in, vectors didn’t line up.

When I design a vector logo, I will normally work on a 100cm Width x 80cm Hight document in Illustrator®, so I can zoom into the smallest detail. I think that perfectionism and design can be one-and-the-same

Thanks for the link, I’ll take a look…

By: Amanda Vlahakis

Amanda Vlahakis — Thu, 14 May 2009 11:49:14 +0000

Very neat work. A lot of designers fall down in this area …. if you zoom in on their work they are sloppy.

If I ever outsource a task to anyone (rare) before I hire I often ask to see a vector because basically I want to zoom in and check to see if they are sloppy or not.

You did say from your first blog that a big thing for you is perfectionism and I can see in your process images that you’ve taken great care with this design to be neat about it.

What every designer I think should imagine is the horror of catching their logo on the side of a bus and spotting one tiny little of place line … you would die. I know I would.

Digitial Graphics … if you want to know about the business side of things I’ve written a small guide for new freelancers at http://www.trulyace.com/blog/how-to-become-a-freelance-graphic-designer/ that you may find useful.

Amanda Vlahakiss last blog post..Where Is Tara & The Weather Pops

By: Digital Graphics

Digital Graphics — Thu, 26 Mar 2009 04:31:11 +0000

I’m new in the internet business field. I’m skilled in the graphics side, but I need info to learn about this business. I was going through your post and got a few pointers.

By: Andrew Kelsall

Andrew Kelsall — Sun, 14 Sep 2008 11:51:44 +0000

**NOTE: PREVIOUS GRAVATARS MAY NOT APPEAR ON THIS POST DUE TO ADMIN CODE CHANGES, FUTURE POSTS WILL NOT BE AFFECTED**

By: Andrew Kelsall

Andrew Kelsall — Wed, 10 Sep 2008 17:26:20 +0000

@ Brian
I tried the flag without the background, but it needed more contrast because of the white/grey elements of the flag. Yeah, it would have been cleaner without, but in this case, I felt it worked well.

Thanks for stopping by my site.

@ Richard, you’re welcome…

By: Richard

Richard — Wed, 10 Sep 2008 10:27:58 +0000

Clean, simple: nice.

By: Brian Yerkes

Brian Yerkes — Wed, 10 Sep 2008 01:37:44 +0000

Hi Andrew, I like the final application of the flag with the name horizontally. Did it not stand out enough without the light blue cloud behind it? I think it would look really clean if it was the flag on it's own. Nice post Brian Yerkess last blog post..Most Important Thing I Would Tell A Design Student

By: Andrew Kelsall

Andrew Kelsall — Sat, 06 Sep 2008 11:14:18 +0000

Hi David,
As John appeared to find it hard explaining what he wanted, although he knew in his mind, I never actually fully understood myself what he meant by representing the ‘J’ and the ‘S’ in a symbolic-form, seemingly graphically unrelated to these letter-forms.

What I ascertained from what John told me is that these shapes represented his name as some part of traditional standing of his family name, sort of like an English Coat of Arms. This is why I asked him to fax me over drawings of what he meant. It would have been beneficial to do more research, and have further talks with him about his ideas, but his design budget was quite limiting.

Thanks for stopping by….

By: David Airey

David Airey — Sat, 06 Sep 2008 08:30:57 +0000

Hi Andrew,

Interesting write-up. When I look at the flag I see the ‘J’ on the right, where the ‘S’ is supposed to appear. Do the symbols John sent represent a form of marine communication? That would help explain his idea.

David Aireys last blog post..davidairey.com featured in HOW Magazine