Imaginative Lego Ad Campaign


Posted on March 19th, by Andrew Kelsall in Advertising. 9 comments

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Lego Simpsons ad poster image

I just returned home from a weekend in London, where my friends, family and myself visited LegoLand in Windsor (which was fantastic). Shortly after checking my RSS feeds upon return, I noticed this fantastic set of Ads by designer Jung von Matt.

They are for a Lego campaign named ‘Imagine’ which use extreme minimalism to represent well-know cartoon and kids characters. My favourite is the Simpsons one above. Can you spot the rest?

Lego Burt and Ernie image

Lego Imagine Campaign image

Lego Imagine Campaign showing turtles

Lego Imagine Campaign blocks

coloured figures

Credits: All images shown in this set are Copyright © Jung von Matt. Please check out his site for the rest of his portfolio work. Discovered by inspiration site, Fubiz.

Lego Smurfs ad

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Crosswords Lego Ad 2

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9 Responses to “Imaginative Lego Ad Campaign”

  1. CP says:

    it’s amazing..you can do just about anything with lego’s. enjoyed it.

  2. JasonG says:

    So very cool and simple… Amazing how quickly I was able to figure out which each one was supposed to be. I want a poster print of The Simpson’s one.

  3. Jason G → Yeah, it’d look good on my wall too!

  4. The Second Picture looks like that of Popeye , the Sailor Man with his 4 nephews. Thanks for posting such a wonderful blog article. It reminded me of my child hood days with Lego Toys.

  5. Derek says:

    Who are the yellow and black Characters on the ad campaign?
    I have got the rest apart from that one? – Driving me nuts!!!
    Thanks

  6. Derek → This one puzzled me too! It’s “Lucky Luke and the Daltons” …apparently. Image here: http://luckyluke.blox.pl/resource/Lucky_Luke_baje_pl_4.jpg

  7. Galvin → I see what you mean – he does look like Popeye I suppose. I have some Lego on my desk, and I’m 33!

  8. So what are the answers?
    I think I got most of them….but there still should be answers :)

    (Yeah- OCD Friday!)
    XX

  9. rebecca says:

    Fantastic! love the smurf ones! super cool website too

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