Great Britain’s £500,000 Tourism Poster Campaign was just launched (and publicly-funded) here in the UK. The posters supposedly put the “Great” back into Britain. I like the concept, however I reckon the left-aligned typography looks slightly odd with the word BRITAIN aligned centrally underneath. Maybe its just me?
Oh course, we have Mr. Branson striking a pose for the camera, but we also have Wallace & Gromit and an array of scenic views and historical venues. However, I’m not impressed of the photo used for the ‘Music is Great’ design, as it sports a man signalling the ‘devil horns’ gesture. Surely another image would have been more appropriate for the tourism poster campaign.
The Daily Mail have written a detailed article on the set of designs:
The Prime Minister wants to dispel negativity linked to the country’s ongoing economic problems and move away from the anarchic images that were beamed around the globe during last month’s English riots.
More than £500,000 has been spent on the new GREAT campaign and a series of posters will be used across the world centred around the 2012 London Olympics to promote Britain the brand.
Its aim is to attract an extra billion pounds of inward investment and trade over the next year, giving a lift to an economy that has barely grown during the last 12 months. [read more]
As can be seen, the posters include titles such as “Countryside is Great”, “Heritage is Great”, “Entrepreneurs are Great” and “Shopping is Great”. I think they missed one off intentionally, though “The Weather is Great” …maybe not.
For more posters, check out How 10 Fantastic Poster Designs Conform to A.I.D.A.
What do You think of the designs? Please leave your comments below…