Andrew Kelsall | Graphic Designer | Logo, Poster and Leaflet Design

I’m sat here with my wife in Pontefract Hospital, England, awaiting the birth of my second child. What better time to whip out my MacBook and write this post—the first post, of my new blog.

My wife is being induced, very slowly I may add, so I’ll be in hospital with her a couple of days. I have decided to use some of this ’spare’ time to write about my new venture/blog—AndrewKelsall.com. In between aiding with my wives’ contractions, I’ll be blogging about the reasons I chose to set up this site—and the path that led to it.

I have been writing another blog now for the past 18 months, but I thought it was about time for a change of ‘digital-scenery’, if there is such a concept. I usually blog about CD cover designs and related subjects, but this blog was generally a marketing tool to draw traffic to the main site of my other online design project, Sqwink.com.

I never really drew much attention to the actual Sqwink Blog, mostly through lack of marketing—and partially through lack of general reader interest—I summise. About a year ago, I was inspired by Graphic Design Blogs such as nDesignStudio, David Airey.com and Veerls Blog. As I had spent 18 months setting up the Sqwink Blog and writing blog posts, I felt that I was in a great position to start this new venture.

Having already grasped the fundamentals of Wordpress (and its’ plugins) blog customization and web-site optimization, I know that I can put my knowledge to use, creating a blog that I can be proud of.

The aim of AndrewKelsall.com is to not only reach clients in my local area of Hemsworth & South Elmsall (in West Yorkshire, England), but globally as well. I intend to blog about my previous and current graphic design jobs, along with my knowledge of graphic design-related subjects. It would be also great to teach readers’ of what I have to offer.

I suppose the main difference you’re likely to see in my blog posts, compared to other graphic design-based sites, is my attention to the smaller details of graphic design. I class myself as a perfectionist, so you’ll be likely to read some posts critiquing the mistakes of other designs as well as posts commending great design.

To wrap up this rather long-winded post—the post that gives birth to my blog, I’d just like to say that I’m now a dad again. After many, many hours in labour, my wife has given birth to a beautiful baby daughter. I hope that she grows and flourishes in life—just like this new blog.