Attention-Grabbing Greenpeace Ads

greenpiece ad 3

I just love these type of minimal, high-impact ads that are cropping up. Here, we have some recent ads for the “12, 38, 70 percent campaign” by Saatchi & Saatchi that highlight environmental issues for Greenpeace:

greenpiece ad

38% of the world’s population is suffering from lack of clean water because increasing temperatures alter the natural water cycle. This is global warming.

greenpiece ad 70 percent

Credits:  Saatchi & Saatchi, Bucharest, Romania
Discovered via:
Visit Greenpeace for more on their organisation.

4 thoughts on “Attention-Grabbing Greenpeace Ads”

  1. Rob Cubbon

    You’re right, the minimal ad with large areas of white space but small message and logo are really effective but hard to sell to a client!

  2. Andrew Kelsall

    Rob → Haha, yeah. I can remember the “make my logo bigger cream” video featured on last year.

  3. Elijah

    I absolutely love these ads. No distractions. Nothing fancy. And yes… probably next to impossible to sell to a client! lol, these are what I call ads for designers.. 🙂

  4. Andrew Kelsall

    Elijah → Yes, I see what you mean there…

    Thanks for stopping by