
I just love these type of minimal, high-impact ads that are cropping up. Here, we have some recent ads for the “12, 38, 70 percent campaign” by Saatchi & Saatchi that highlight environmental issues for Greenpeace:

38% of the world’s population is suffering from lack of clean water because increasing temperatures alter the natural water cycle. This is global warming.

Credits: Saatchi & Saatchi, Bucharest, Romania
Discovered via: Ibelieveinadv.com
Visit Greenpeace for more on their organisation.
4 Comments
You’re right, the minimal ad with large areas of white space but small message and logo are really effective but hard to sell to a client!
08 May 2011 05:05 pm Rob Cubbon
Rob → Haha, yeah. I can remember the “make my logo bigger cream” video featured on logodesignlove.com last year.
08 May 2011 07:05 pm Andrew Kelsall
I absolutely love these ads. No distractions. Nothing fancy. And yes… probably next to impossible to sell to a client! lol, these are what I call ads for designers..
16 May 2011 10:05 pm Elijah
Elijah → Yes, I see what you mean there…
Thanks for stopping by
17 May 2011 07:05 pm Andrew Kelsall