
Earlier this month, I wrote an article about simultaneous contrast entitled Amazing color effect that all designers should see. This new “illusion” is based on the principle of successive contrast, whereby the absence of a particular colour produces a visual perception of its opposite.
As a demonstration of this, please follow these instructions before triggering the “colour-illusion” that the image below can produce when looked at properly:
►► Stare at the white-cross in the centre of the Green & Yellow Union Jack Flag for a whole minute. Then, stare into the black-cross of the white image and blink a few times. All-going-well, you should see the Union Jack appear before your eyes—in the correct blue, white and red colors.
Did you see it? I’m not trying to indoctrinate every nation into Britishness here, it’s just that this is a great example of this “illusion”
As a designer, such colour-displays and illusions really inspire me—and I love to experience both the limitations and wonders of our sight.
Knowing these things can aid every designer at some point. Please tell me if there’s any other illustrations of successive contrast you know of…
11 Comments
Very cool. Thx for this illustration.
16 May 2009 01:05 pm Matt Hopkins
@Matt
No worries
16 May 2009 02:05 pm Andrew Kelsall
Amazing Color Effect 2: Successive Contrast | Green & Yellow Union Jack Flag…
Earlier this month, I wrote an article about simultaneous contrast entitled Amazing color effect that all designers should see. This new “illusion” is based on the principle of successive contrast, whereby the absence of a particular color produces…
That’s pretty cool!! I love those color illusion stuff. Is there more of them? Congrats and thanks for sharing
19 May 2009 01:05 am smartfemme
@smartfemme
Yeah, I’ll be taking a look to see if there are any other illusions out there for future articles. Glad you liked it…
19 May 2009 04:05 pm Andrew Kelsall
Awesome!
01 Jun 2009 07:06 pm Sky
Very good

(But it’s a shame that you didn’t get the broad and narrow white stripes in the right place
18 Nov 2009 02:11 pm George Redgrave
Amazing Color Effect 2: Successive Contrast | Green & Yellow Union Jack Flag…
Earlier this month, I wrote an article about simultaneous contrast entitled Amazing color effect that all designers should see: principle of successive contrast……
How awesome is that!
I can still see it while I’m typing this, lol
When I was looking at the first picture, for the last 20 seconds the 45 degree angle bars started shaking and moving. Did that happen with everyone else?
07 Dec 2010 12:12 pm Amanda
[...] the same time without the image ‘overpowering’ the title.Here’s how: use colour psychology. ‘Trick’ the viewers brain into thinking that the headline title is more vivid than the [...]
These are awesome. I only could do it for 30 seconds and it still worked. Thanks for sharing!
22 Feb 2011 03:02 am Velinda