Andrew Kelsall | Graphic Designer

Image Copyright: Clippa

Here is a list of 10 different types of paper-clips that can bear the name of your company or organization. Promotional aids like this make excellent marketing aids as they are likely to stay on a potential clients desk — with your logo in plain sight. They can either be used to hold a few sheets of paper together when posting marketing material, for example, or just available for people to see when reviewing your quotation, etc.

Some of the paper-clip concepts below are more cost-effective than others, but used correctly in any excellent marketing strategy, they can be a valuable tool. In no particular order, here are some of my favorite design-concepts that I myself would consider using:

The Mark Clip from Papircsipesz. Their site states: “The Markclip is ideal for displaying your logo or corporate name colourfully and stylishly. Attach your own Markclip to all outgoing post to ensure your daily correspondence and printed matter attract valuable extra attention.”

Promotional Magnetic Clips from Adco Marketing . Examples above include promotional clips for the World Wildlife Federation.

Jumbo Printed Paper-clips from The Print Warehouse. These clips are a cost effective way to promote any business effectively.

These promotional paper-clip from Cherokee Sky can be made using a custom mould for two colors. Being 10.5cm long, they’re another alternative in any marketing campaign.

Giant Paper-clips by 4imprint. Logos and marketing material can easily be printed onto the faces of these cost-effective clips.

A selection of Printed Ad-Clip Paperclips, again from The Print Warehouse. These promotional clips are available in a range of colors — and can also be purchased with personalized printed boxes.

Examples of aluminium or stainless steel Wingclips from BizClips. These prestigious-looking paper-clips are great for marketing purposes — but at a more premium price.

Heart-shaped plastic paper-clips by Ad Promotional Gifts. These examples for Ashland and Nike display how these items can be used for marketing.

Promotional Blu-Note clips from FortePromo. Their site states: “ [This] Multipurpose clip can be used to draw attention to photos, hold stacks of papers, or can be attached to a larger gift with a personalized card or note clipped underneath”.

Again from BizClips, these Shaped Wingclips are custom-shaped to meet individual requirements. I doubt that anyone would ever throw one of these beauties away.

Have you had your logo printed onto a custom paper-clip shape or design? Did you see an increase in responses from a marketing campaign that utilized them?